Reaching out to your audience through a newsletter is a common practice but it is still one of the most mismanaged tactics. Publishers often overly depend on their tools like Adobe Indesign or Microsoft Desktop Publishing which are design softwares at the best.
And that’s why adding a newsletter management tool in your overall arsenal of martech tools will only make for an effective marketing strategy for publishers.
What is Newsletter Management Tool?
A newsletter management tool is an application which lets the user configure the content layout into a newsletter format and disseminate it among your target audience at the opportune time. The management tool can have its own template but it can also incorporate customized templates and offer a lot many user-friendly features like Ad creation widgets, formatting buttons, etc.
Any good Newsletter Management Tool can easily perform all the repetitive tasks and speed up your marketing outreach efforts.
Here are some of the topmost reasons for choosing a Newsletter Management Tool:
Streamlined and Automated Print Process
The most benefit of a newsletter management tool is that it will empower your outreach marketing efforts by reducing the manual steps involved in finalizing the newsletter and getting it out at the right time. The tool has an in-built API to interact with an offset printer who can print-on-demand.
Revenue opportunity for Publishers
The publishing industry heavily depends on the subscription-based model that generates recurring revenue for the business. This requires a tightly managed Newsletter campaign. An efficient newsletter management tool can let you streamline your subscription flow and helps turn website visitors to pay subscribers. Not to mention the tool lets you configure paid ads in your newsletter, which again can be an additional source of income.
Negligible Design Experience Needed
It is no longer a designer’s job to create beautiful newsletters. A user with very basic knowledge of aesthetics can easily execute it with the help of pre-installed templates or simply drag and drop elements in the layout. This saves a lot of time and lets you focus on the strategic part of marketing.
Editing and Formatting on The Go
A Newsletter management tool is like any other publishing tool and lets you edit and format your content to best suit your audience requirements. It gives your editors additional leverage to turn a bland content into a more engaging piece of the story. They can review, comment and give feedback within the tool itself. Since these tools are cloud-based applications they can be easily shared with the content production team.
Faster Turnaround Time
A considerable amount of time goes into sourcing, formatting, reviewing and disseminating the information. A newsletter management system allows you to optimize the entire content production and syndication cycle and offers you a faster turnaround time. This can’t be achieved in a conventional process where a lot of manual steps and redundancies are involved.
A/B Test Your Editorial Content
One of the most effective features the newsletter management tool can offer is to facilitate A/B testing of your content. It can easily tell you which content is more engaging and is well received by your audience and which is not. It can give you valuable insights about your current content strategy and pave the way for the future course of action.
Conclusion
A newsletter may sound old school in the era of digital marketing but publishers are increasingly becoming aware of its effectiveness in bolstering their subscription-based revenue model and widening their audience reach. We have offered many customized newsletter management solutions to our publishing clients who wanted to update their current martech stack and leverage their content strategy that resulted in 30-50% reduction in process time.
